Promoting Navarra

NICDO's main mission is to generate a positive impact on Navarra's society through the activity it generates in its facilities and beyond, in the strategic areas of culture, sport, leisure and MICE tourism in Navarra.

Navarra Promotion of Culture, Sport and Leisure (NICDO) is a company owned by the Government of Navarra, dependent on the Department of Culture and Sport, and integrated in the Public Business Corporation of Navarra (CPEN) – the parent company of the region’s government-owned companies.

In 2021 NICDO approved its Strategic Plan 2021-2024, built on the core MISSION of generating value for Navarra; leading and enhancing its growth and development in the sectors of Culture, Sport, Leisure and Meeting Tourism; and facilitating support to related sectors, such as tourism and the economy, generating strategic synergies and cross-cutting actions.

All of the above is based on criteria of business effectiveness and efficiency and with the VISION of increasing – in each project, plan and action – the level of wellbeing of Navarra’s society at large.

The objectives set for the period 21-24 are based on NICDO’s key VALUES, who has not only become a valuable asset for the Government of Navarra, but also an essential tool for the fulfilment of public policies in its areas of competence. These objectives include to help in the positioning of Navarra as a key brand both nationally and internationally; to be a reference for the sector in its area; to become the cornerstone of both public and private agents in the cultural, sports and leisure ecosystem in Navarra; and to establish itself as a key supporter of the region’s tourism sector.

All of the above ultimately aims at serving the general public – with an extensive, high-quality programme that doesn’t avoid giving visibility to innovative proposals outside commercial, conventional channels – with the commitment to lead in the reduction of environmental impact across all activities.

“NICDO is a powerful public resource with great potential and projection which should benefit all citizens so that they can enjoy not only first-class programming and the sectors of culture, leisure and sport in their creative, industrial and professional aspects, but also Navarra as a brand – by hosting events and congresses that strengthen other sectors”. “The objectives of NICDO, set out in the last Executive Plan, reinforce its vocation for public service and strengthen its role in the support, accompaniment, visibility and professionalisation of the cultural, sports, leisure and MICE tourism sectors. In this sense, NICDO can help to position Navarra as a leading region in the organisation of events, thus contributing to its economic development and the wellbeing of all its citizens”. REBECA ESNAOLA REGIONAL MINISTER OF CULTURE AND SPORT OF THE GOVERNMENT OF NAVARRA

“Having the task of making people happy is, simultaneously, a great responsibility and an exciting challenge, which is only possible with the help of a great team. NICDO is made up by 80 highly-qualified professionals with a high degree of specialisation, resulted from the specific field in which we operate and which requires commitment and passion for their day-to-day work. A requirement that has been met beyond expectation and that is transmitted in every event, concert, congress, competition, educational programme, service to the music and audiovisual sectors, festival or exhibition that they entrust us to organise, both at our venues and elsewhere“. “This is our commitment to Navarra’s society: to offer valuable activities in our sectors that result in economic and social development for the people of Navarra”. Ramón Urdiáin NICDO’S MANAGING DIRECTOR